How Fiona Frills Built Frilliance Through Social Media

Just 13 years old, Fiona Frills wasn’t just making beauty vlogs, she was building a brand. While her peers were navigating middle school, Fiona was navigating business meetings, skincare products, and marketing on YouTube. Today, her skincare brand Frilliance is stocked in hundreds of Walmart stores across the nation, and the success is proof that social media can be an effective launching point for teen entrepreneurs.

The YouTube Starting Point: Trust at 10

Fiona Frills started her YouTube channel when she was 10 years old, posting makeup tutorials, hauls, and honest reviews. Her cheeky nature and teen-like attitude rendered her an overnight sensation for Gen Z audiences. She wasn’t trying to be perfect, she was real. And that’s exactly why she was watched.

Over time, she was not just a beauty blogger, she was a trusted voice for teens with acne and skincare issues.

Breaking Out of Acne Breakouts

Like most teens, Fiona struggled with acne and sensitive skin. Instead of keeping it a secret, she documented her skincare struggles on the web. She then found that most products marketed as teen-friendly contained harsh chemicals that made her skin even worse.

And that rage turned into a bold idea: what if she created a skincare line that gets teen skin?

Beginning Frilliance at 13

Fiona launched Frilliance in 2017, a clean, affordable skincare company created specifically for teen skin. No harsh chemicals, no empty promises. Just skin-loving, acne-effective ingredients that deliver.

She leveraged her growing channels on Instagram and YouTube to document each step: testing products, gathering feedback, and even designing packaging. Her fans did not simply watch the brand grow up with it she grew up with it. That realness turned Frilliance into something more than a product. It was a movement.

Going Viral, Organically

Fiona didn’t rely on paid commercials. She leveraged her videos, authentic reviews, and behind-the-scenes snapshots to naturally get attention. Her videos explaining her skin care routine, “Get Ready With Me” videos, and product tutorials were viewed by millions of people—who became customers of Frilliance.

She also heard her audience responding to comments, feedback, and adjusting products based on what her followers needed. That connection made her followers loyal.

From Bedroom to Walmart Shelves

What began in her bedroom spread to a national brand. Within 2020, Frilliance was in over 500 Walmart stores across the country. For a teenager-led business, that was enormous.

Fiona did not have investors or a marketing team to start off with. Her marketplace was her marketing team sharing, liking, commenting, and cheering on each step.

Final Thoughts

Fiona Frills waited not to “grow up” but to go after what she was passionate about. She built her brand on her phone, her voice, and a dream. Now, Frilliance is a Gen Z skincare brand by a Gen Z founder. Proving that the world can be different with an internet connection and the right attitude age means nothing.

No matter what your interest is, whether a teenager with a dream or a businessperson with a message, Fiona’s story shows that the road to building a business could very well start by hitting “record.”.