Geniuses Are Always Branded as Crazy… So, Go Crazy!! -

Been told you’re “too much”? “Too loud”? “Doing too much with your brand”? If so, great. You’re doing something right.

But here’s the thing: geniuses are always called crazy until their ‘crazy’ starts working.
If they call you insane for how you promote your brand, wonderful. That only means you’re not thinking like all of them, and that’s where genius is made.

From the past to today’s trendsetters, something remains the same: geniuses are always called crazy until they’re eventually understood. When Elon Musk talked about electric cars and space tourism, they laughed. When Rihanna debuted Fenty Beauty and challenged the beauty world’s neglect of diverse shades, they questioned her. But no one is laughing today. They’re learning.

As a young entrepreneur, your strategy might not be “normal.” You might be hawking your product in skits on TikTok, promoting your brand with memes, or hosting pop-ups in obscure locales. People will talk. They’ll criticize. They might even tell you to tone it down. Don’t.

Normal Doesn’t Get Noticed

In a world where everyone’s trying to play it safe, your “crazy” ideas are likely your biggest asset. You weren’t made to fit in. You were made to make something new, something bold, something extraordinary.

Creativity typically resembles insanity until it doesn’t. So whether you’re launching a business from your dorm room, dancing on Instagram to sell merch, or marketing your brand in a manner that makes individuals stop and take notice, go harder.

Let the Results Talk

Others can question your strategy, but results speak louder.
Those who ridicule your work today will someday cite your success story.
What they now refer to as “too much” will soon be referred to as “visionary.”

Your boldness, your risks, your insistence on not playing small, that’s what creates lasting brands.