From Campus Pastries to City Spotlight: Emmanuel Ifeoma -

From Campus Pastries to City Spotlight: Emmanuel Ifeoma. Many students engage in businesses alongside their studies for various reasons, but the primary motivator is often the need to earn money. In the case of Emmanuel Ifeoma, starting a business wasn’t solely driven by a passion for the skill or the desire for experiences. Rather, it was a necessity to sustain life as a student.

Baking Against the Odds

Emmanuel Ifeoma Blessing is a recent graduate from the University of Nigeria Nsukka, where she studied Mass Communication. “Ifycampus Cakes” began during her first year of school. Faced with the need to generate income, Ifeoma, having internalized the baking skill, decided to turn it into a business. Despite challenges, balancing academics, business, religious activities, fitness, and other aspects of life, it became a pivotal decision. A well-structured timetable became essential, turning her into a proficient time manager.

Throughout the day, Ifeoma was a dedicated student attending classes and studio productions. Let alone, Gym sessions and religious obligations followed during the day. On the other hand, at night, her role shifted to that of a full-time baker and pastry chef, ensuring no compromise on customer orders. Nonetheless, multitasking became a norm, with moments of reading while waiting for cakes to bake.

Furthermore, residing in a hostel presented additional challenges, as electrical appliances were prohibited. Forced to go manual, this constraint became a hurdle that, instead of overcoming, she adapted to over time.

From Campus Pastries to City Spotlight: Emmanuel Ifeoma -Ifycampus Cakes: A Recipe for Success

Moreover, customer acquisition posed yet another challenge, considering the competition within the class and hostel. Ifeoma employed various advertising strategies, including discounts, limited-time promotions, and word-of-mouth marketing. Over time, a recognizable brand identity emerged, with the name evolving from “ifyblessed” to “ifycake” or “ifycampus.”

Consequently, maintaining academic excellence while running a business proved challenging. Therefore, leading to a decision in the final year to limit orders until after completing her project and defense. More so, effective time management played a crucial role in maintaining focus and ensuring tasks were completed promptly.

In conclusion, managing a business as a student demands courage and consistency. Subsequently, Ifeoma’s business flourished, expanding beyond the school environment into other states. Now a graduate, this is a fresh start in a new city, where the goal is to establish “Ifycampus Cakes” as one of the most referred businesses. Even so, From Campus Pastries to City Spotlight: Emmanuel Ifeoma showcases passion, and a commitment to customer satisfaction.