Emmanuel Marakwe-Ogu: Building Smarter Businesses with Tech

The Curious Coder Who Became a Fintech Trailblazer

Emmanuel Marakwe-Ogu didn’t start out chasing a career in fintech, he was chasing solutions. As a teenager, he had one obsession: breaking down complex systems and rebuilding them to work smarter and faster. That passion led him to create Marasoft Pay, a game-changing business automation platform that’s helping African businesses scale effortlessly.

Emmanuel Marakwe-Ogu’s Tech-First Mindset

Unlike many entrepreneurs who switch to tech later, Emmanuel has been deep in it from day one. His programming journey didn’t just teach him how to write code, it shaped his entire approach to leadership. He doesn’t see tech as just another business tool; for him, it’s the key to fixing real-world inefficiencies.

“I’ve always been obsessed with fixing inefficiencies,” he says. “Whether it was streamlining telecom networks or simplifying payment flows, my focus has always been on making systems work better for the people who rely on them.”

From Telecoms to Fintech Domination

Before launching Marasoft Pay, Emmanuel spent years in the telecom industry. That experience showed him how infrastructure and scalability drive success in highly regulated spaces. It also prepared him for the biggest challenge of his career, transforming Africa’s broken payment systems.

By 2022, he was ready to take action. Businesses across the continent struggled with unreliable and expensive payment platforms. What started as a simple fintech solution quickly grew into something much bigger.

Marasoft Pay: More Than Just Payments

“Payments were just the tip of the iceberg,” Emmanuel explains. “Businesses weren’t just struggling with how to get paid, they were struggling with how to manage their entire operations efficiently.”

That realization pushed Marasoft Pay to evolve beyond transactions. Today, it offers ERP solutions, loyalty management, and financial tools that help businesses work smarter, not harder.

Innovation That Anticipates Business Needs

Unlike many CEOs who take a hands-off approach, Emmanuel stays deeply involved in product development. His goal? To build solutions before businesses even realize they need them.

“Tech leadership isn’t about throwing money at innovation,” he says. “It’s about understanding the gaps and closing them in the most efficient way possible.”

With plans to scale Marasoft Pay across Africa, Emmanuel Marakwe-Ogu aims to help businesses evolve in a digital-first economy. For him, success isn’t about company size, it’s about how many businesses he can help transform.