Daniel Adetona in Redefining Fashion with Convertible Leather Jackets

Move over, boring fashion – Daniel Adetona is here to shake things up! This Nigerian-British creative genius isn’t just making clothes; he’s creating wearable art that’s about to blow your mind.

Imagine a young Daniel, once printing wild designs on second-hand threads and dressing up his friends in his experimental creations. Fast forward, and he’s now the mastermind behind Prayr Studios, turning the fashion world upside down with convertible leather jackets that are superhero costumes for the stylish.

From Classroom to Catwalk: A Creative Journey

Daniel Adetona isn’t your typical fashion designer. With a background in Policy and Strategic Studies from Covenant University and a master’s in Human Resources from the University of Salford, he defied traditional career paths. Back in 2018, he began his fashion adventure by creating custom t-shirts and printing designs on second-hand clothing—a humble start that would soon transform into something extraordinary.

Music, Muses, and Maverick Designs

Inspired by musical icons like Skepta and Frank Ocean, Daniel’s creative spirit found its true calling in fashion. His unique style quickly caught the attention of prominent Afrobeat artists, leading to collaborations with stars like Ckay, Victony, and Tems. In 2021, he launched Prayr Studios, a brand that would become his creative playground.

The Jacket That Broke the Internet: Convertible Coolness

Daniel’s breakthrough came with an ingenious concept: a convertible leather jacket that challenges the mundane. “I wanted to create something for people tired of boring pieces,” he explains. This isn’t just a jacket; it’s a fashion revolution designed to make a statement in urban landscapes from London to New York.

Entrepreneurial Hustle: Navigating Fashion’s Fierce Terrain

Success hasn’t come without challenges. Funding is a constant battle, especially for a young designer determined to maintain creative independence. “There’s a struggle between keeping full control and accepting investment,” Daniel candidly shares. But his determination has been his greatest asset.

Dream Space: Prayr Studios HQ

A major milestone arrived with the opening of Prayr Studios HQ—a physical creative sanctuary. “It’s a dream come true,” Daniel beamed on Instagram. This studio isn’t just a workspace; it’s a hub where creativity is nurtured, analyzed, and celebrated.

Wisdom for the Wannabe Designers

Daniel’s advice for aspiring fashion designers is refreshingly straightforward: “Study. Study. Study.” He believes the difference between good and great designers lies in continuous learning, research, and a willingness to innovate.

Beyond the Fabric: A Cultural Statement

More than just creating clothing, Daniel Adetona represents a new wave of Nigerian-British creatives redefining global fashion. His journey from DIY t-shirts to collaborating with music icons and launching his studio is a testament to passion, persistence, and raw creativity.

The Road Ahead

With each convertible jacket and bold design, Daniel is not just making clothes—he’s crafting a narrative of innovation, cultural fusion, and unapologetic self-expression. Prayr Studios is more than a brand; it’s a movement.

As the fashion world watches, Daniel Adetona continues to prove that true style knows no boundaries. His story is a reminder that with vision, hard work, and a touch of audacity, one can turn dreams into reality—one convertible jacket at a time.