Ishola Joseph Shoots a Success with JOOEE Wears. In 2018, ambition whispered its first promises. Joseph is a young entrepreneur from the University of Ibadan (UI). He was armed with a vision, desire, and a name – JOOEE Wears and dared to dip his toes into the
entrepreneurial waters. The initial plunge was gentle, testing the market with a humble clientele: his dad’s loyal workers.