Aladedoye Oluwatobi: Turning Boredom Into a Dessert Business on Campus

Boredom leads many students to endless scrolling, naps, or hanging out with friends. Aladedoye Oluwatobi Daniel is one of the few who utilize their boring moments for something other than leisure. For him, boredom became the beginning of a business.

The year three law student of Afe Babalola University, Ado Ekiti, is the founder of Tee’s Treats, a student-run food brand that supplies desserts and meals to students. What started as a way to stay busy slowly turned into a business meeting a need on campus.

The Motivation for Oluwatobi

Oluwatobi did not begin with a big business plan or dreams of becoming an entrepreneur. Instead, he simply wanted something meaningful to do with his time. Along the way, he noticed a gap around him. Students often struggled to find good cakes and desserts for birthdays, celebrations, picnics, and small gatherings.

He noted that “the fact that students didn’t have access to good cakes for celebrations, picnics, birthdays, etc.” was what pushed him to take the idea seriously.

The Struggle Between Building Tee’s Treats and Studying Law

Like many student entrepreneurs, running a business while staying on top of school has not been easy. As a law student, Oluwatobi says one of his biggest struggles has been balancing academic work, business demands, and personal responsibilities.

Beyond time management, there is also the pressure and uncertainty that comes with running a business as a student. Sales can be unpredictable, responsibilities pile up quickly, and there is always the risk that things may not work out as planned.

Oluwatobi’s Strategy for Balance 

Oluwatobi believes in the power of support. To him, support has made a major difference. This is because having a strong support system has helped him manage both school and business, especially during difficult periods.

Interestingly, Daniel says there has not been one major breakthrough moment that suddenly made him feel like the business had fully “made it.” Instead, his journey has been shaped by learning and steady effort.

One lesson stands out for him: entrepreneurship is harder than it looks. “Running a business isn’t easy at all,” he says.

For students thinking of starting something of their own, Daniel advises them to think carefully before jumping in. In his view, passion is important, but understanding the commitment, pressure, and responsibility that come with business matters just as much.