Chae Francis Builds Africa’s Future Through Creative Digital Innovation

  Chae Francis is one of South Africa’s most promising young entrepreneurs. At just 29 years old, he earned recognition on the 2025 Forbes Africa 30 Under 30 list as a media and marketing innovator. His work as co-founder of Ace Labs showcases how creativity, strategy, and vision can shape the future of digital business across the continent.

The Genesis of Ace Labs

Chae Francis co-founded Ace Labs alongside partners Nadia Jaftha and Reece Meyer. Based in Cape Town, the agency operates at the intersection of digital strategy, creator economy solutions, and modern media campaigns. Ace Labs helps brands and creators build sustainable, engaging businesses and connect authentically with audiences in a rapidly changing digital world.

From strategy and web 3.0 initiatives to TikTok paid media and content creation. Ace Labs positions itself as a forward-thinking partner for brands that want to stand out. The company’s approach combines creativity with measurable outcomes, enabling clients to increase their influence and commercial value in competitive markets.

Recognition by Forbes Africa

In 2025, Chae Francis was featured on the Forbes Africa 30 Under 30 list. A prestigious recognition of young Africans who are reshaping business, culture, and innovation. The list highlights visionaries who are not waiting for the future; they are building it now. Francis earned his place for his work in media, marketing, and the creative economy sector.

His inclusion in the list reflects his leadership at Ace Labs and his influence in helping brands communicate clearly, think boldly, and connect meaningfully with audiences across platforms.

Approach to Creativity and Impact

Chae views creativity as a strategic tool rather than just an aesthetic one. He believes digital experiences should do more than look good; they should solve problems, inspire audiences, and produce results. Under his leadership, Ace Labs has worked with major clients and helped creators grow their reach in competitive digital spaces.

He often speaks about collaboration, resilience, and the importance of building solutions that empower others. His mindset reflects a broader belief in the emerging creator economy, where creators and brands can thrive together when they approach digital platforms with clarity and purpose.

Looking Ahead

Chae Francis continues to push boundaries in digital strategy, content innovation, and creative leadership. His journey from a young marketing strategist to a Forbes-recognized entrepreneur offers valuable lessons for student entrepreneurs across Africa. It shows that vision, consistent effort, and a willingness to innovate can open doors to global recognition and meaningful impact.