Learn These Simple Branding Basics First Before Launching

Every business, whether it’s a perfume line, a thrift store, or a tutoring service, needs branding. But here’s the thing: branding isn’t just your logo or colors. It’s how people feel when they hear your name. If you’re a studentpreneur thinking of launching soon, learn these simple branding basics first.
Why? Because branding is your first impression. And in a world filled with noise, your brand needs to speak clearly.

1. Notice the giants, but don’t copy

Branding is not about acting like something until you are it. You don’t need to be Apple or Nike-like to be taken seriously. But consistency is what you’re looking for. Your typography, color palette, voice, and even the way you Instagram — they should all be consistent with the mood you want your people to feel.
Take it from student brands like Spur or Oween — they stuck to their audience right from day one.

2. Keep it simple, stupid

Don’t make things complicated. Your brand name and story must be easy to remember. Nobody wants to figure out a puzzle. So, ditch the long jargon and speak it like it is — plain.
Instead of “We revolutionize education with youth-led innovation,” write “We get students to learn quicker through videos.” No sugarcoating.

3. Your brand tone is your personality

Are you the chatty type? Bossy? Easygoing? Pick one and stick with it. If you’re talkative in informal tones on TikTok, don’t shift to corporate jargon on LinkedIn. You are the same brand, not two different ones. Be yourself. That’s what gets people to hang around.

4. Don’t omit your “why”

Your listeners want to know why you started. Whatever it is — something you are passionate about or a challenge you’ve overcome — share. It’s not uncomfortable — it’s a connection. Many students start businesses to address real-world problems. Tell them yours. That’s your magic.

5. Your brand isn’t for everyone, and that’s okay

Not everyone will get your brand, and that’s fine. You’re not here to please the whole world. Focus on those who vibe with your story and offer. They’ll become your loyal fans, and that’s who matters.