Demi Samande: Crafting Success, One Furniture Piece at a Time -

Demi Samande isn’t just making furniture, she’s shaping dreams. Born in Nigeria, she moved to the UK as a child and later studied Architecture at London Metropolitan University. But her love for furniture design led her down a different path.

The Birth of Majeurs Chesterfield

Demi’s passion for antique furniture sparked the creation of Majeurs Chesterfield in London. She wanted to bring old, worn-out pieces back to life, giving them a fresh, luxurious touch. Her brand quickly gained recognition for its high-quality bespoke leather and fabric furniture.

Demi Samande’s Big Move to Nigeria

In 2016, Demi felt a pull to return home. She wasn’t just coming back, she was bringing her skills, knowledge, and ambition with her. Expanding Majeurs Chesterfield in Nigeria, she combined British upholstery techniques with contemporary designs. She sourced local materials, trained young artisans, and made an impact on the furniture industry.

Building More Than Just Furniture

Demi didn’t stop at crafting stunning furniture. She launched the Majeurs Academy, where aspiring designers and artisans learn the art of furniture making. Through hands-on training, she’s shaping the next generation of African furniture makers.

The SUSU Podcast: Demi Samande’s Voice for Entrepreneurs

Beyond manufacturing, Demi is sharing her knowledge in a big way. She hosts the SUSU Podcast, where she talks about business, manufacturing, and entrepreneurship in Africa. Listeners get valuable insights and strategies straight from an industry expert.

Teaching, Writing, and Inspiring

Demi’s impact reaches classrooms too! She has been a guest lecturer at Stanford University’s d.school, inspiring students with her expertise in design and manufacturing. She also penned In Her Hands, a book packed with tools and insights for African entrepreneurs and investors.

Leaving a Lasting Mark

Demi Samande proves that passion and purpose can create something extraordinary. From reviving antique furniture to mentoring young entrepreneurs, she’s redefining what’s possible. Whether through her academy, podcast, or book, she’s building a legacy that will last for generations.