Kourtney Kardashian: Building a Wellness Empire with Heart

Kourtney Kardashian has built something far beyond reality TV stardom. While many recognize her from Keeping Up with the Kardashians, she has carved out a path of her own, turning her passion for wellness, beauty, and mindful living into a thriving business empire.

How Kourtney Kardashian Turned Passion Into Business

Wellness has always been a priority for Kourtney. As a mother, she became more aware of what she was eating, the beauty products she used, and the small, everyday choices that affect overall health. But finding the right information and clean products wasn’t always easy. She wanted a space where people could learn about wellness without feeling overwhelmed. That desire led to the birth of Poosh.

Poosh isn’t just another lifestyle brand, it’s a movement. Launched in 2019, it blends expert-backed advice with real, personal experiences, making wellness feel accessible and stylish. From clean beauty to self-care routines, Poosh is all about helping people live better without unrealistic expectations.

Building a Business Empire Beyond Poosh

Kourtney didn’t stop at Poosh. In 2022, she introduced Lemme, a wellness supplement brand designed to make self-care effortless. From energy-boosting gummies to stress-relief formulas, Lemme is all about feeling good from the inside out. It’s not just about selling products, it’s about creating a lifestyle that aligns with everything she believes in.

Fashion has also been part of her journey. She co-founded Dash Boutique, a fashion store that thrived for over a decade, and later collaborated with Boohoo on a sustainable fashion line. Beauty was another space she explored, launching Kardashian Beauty with her sisters, offering high-quality makeup and haircare products.

Why Kourtney Kardashian’s Success Feels Different

Unlike many celebrity entrepreneurs, Kourtney doesn’t chase trends for profit. Every brand she creates reflects her real-life interests and values. She lives and breathes wellness, and that authenticity makes her businesses stand out. Her success isn’t just about building companies, it’s about creating something meaningful, something that truly improves people’s lives.

Her story is proof that passion and purpose can turn into something powerful. When you stay true to what you believe in and build with intention, success isn’t just possible, it’s inevitable.