Yusuf Aminat: Building Black is Beauty Care While Studying at UNILAG

There is something quietly powerful about a person who turns what they love into something that sustains them. Yusuf Aminat Oyindamola is doing exactly that, one hairstyle at a time.

Aminat is a Guidance and Counselling student at the University of Lagos and the founder of Black is Beauty Care, a hair and beauty brand offering professional hairstyling and hair care solutions. Before it became a brand, it was something she did because it made people smile.

How Aminat started her brand 

Black is Beauty Care started as a simple for Aminat. She recalls that she “enjoyed styling hair and helping people feel more confident,” Little did she know that that hobby would become something more, as word spread and the requests for her services kept coming.

The turning point for Aminat was recognizing a real gap. Many students wanted quality hairstyling services but could not find reliable options within their budget. Aminat saw it as both an opportunity and a need. She decided to meet it without waiting for graduation to take the leap.

The Turning Point

The moment her mindset truly shifted came without a single marketing push. Clients started referring her to their friends and family on their own. “It made me realize that people genuinely valued my work,” she says. It was no longer just about hair. It was about the confidence she was helping people carry.

That realization reframed everything. Black is Beauty Care was not just a hustle but it was a service with real emotional impact, and a business with long-term potential.

The Challenges with Running Black is Beauty care

Like most student entrepreneurs, Aminat quickly learned that building a business inside an academic calendar is not easy. Clashing deadlines, limited capital, and the constant pressure to show up fully on both fronts tested her discipline early. Her response was intentional. She learned to plan ahead, manage time carefully, and reinvest whatever profit she could back into the business.

Her advice to other students sitting on an idea? “Start with what you have and where you are.” Consistency, she insists, matters more than perfect conditions. Small, steady efforts grow into something tangible and the mistakes along the way are part of the curriculum.

Aminat is proof that you do not have to wait for the right moment. Sometimes, the right moment is now.