Don-Egesimba Onyinyechukwu Ruby: CEO- House of Rubies
Don-Egesimba Onyinyechukwu Ruby
Don-Egesimba Onyinyechukwu Ruby: CEO- House of Rubies. Don-Egesimba Onyinyechukwu Ruby shares her student entrepreneur story, focusing on her business.
Scented Beginnings: The Genesis of The House of Rubies
The House of Rubies, Ruby’s business child, centers on perfumes. Having pursued Mass Communication at the University of Nigeria Nsukka, she takes great pleasure in the art of smelling good. Moreover, she considers it an honor to provide people with the essentials to exude a delightful scent. According to her, smelling good is not only a personal preference but a serious business that reflects good hygiene and a captivating aura.
In 2019, during a long-term break in her third year at the University, Don-Egesimba initiated her perfume business. While she thoroughly enjoyed the venture, the primary objective was to enhance her financial stability. The initial phase proved challenging, but over time, she started generating additional income, establishing a sense of stability for herself.
Don-Egesimba Onyinyechukwu Ruby: CEO- House of Rubies -Navigating Challenges: A Student Entrepreneur’s Tale of Resilience
As the first daughter in her family, she shouldered a few responsibilities, including funding and supporting her education. The competitive market and the initial difficulties in sourcing the right suppliers and attracting customers presented hurdles. Nevertheless, due to some discrepancies and relocation, The House of Rubies is currently on a brief hiatus. Despite this, Don-Egesimba is optimistic about a strong comeback after resolving these issues.
Grateful for the support of her customers, she acknowledges their receptiveness to her business. After all, who wouldn’t want to smell nice? She expresses her gratitude for the seamless blend of her business and academic pursuits. Even so, attributing her success in school to the lack of difficulty posed by her business.
Fragrance Mastery: The Evolution and Future of a Perfume Entrepreneur
Reflecting on her growth since the inception of her business, Don-Egesimba notes a significant improvement in her inventory. Initially reliant on drop-shipping for unavailable fragrances, she now boasts a diverse collection readily available for customers.
With a sense of accomplishment, she emphasizes the positive impact her business has had on her personal development. Starting with limited resources, she has transformed into a recognizable brand. Most importantly, achieving independence and a degree of self-sufficiency post-graduation.
Looking ahead, Don-Egesimba envisions diversifying into different fragrances while keeping perfumes as the central focus. Her story serves as an inspiration for aspiring student entrepreneurs. Subsequently, showcasing the rewards of perseverance and dedication in the pursuit of business and personal growth
About The Author
