Student to Skincare Mogul: Uzodimma Prisca -

Student to Skincare Mogul: Uzodimma Prisca Somtochukwu, is a recent graduate from the Mass Communication department at the University of Nigeria Nsukka. Subsequently, she takes us through her journey as a small business owner. With a brand encompassing skincare, aphrodisiacs, and body enhancement products, her entrepreneurial story began. Faced with restless prolonged confinement, she seized an opportunity to work as a POS attendant for a relative in her second year. Albeit the COVID-19 lockdown and an ongoing ASUU strike. Despite the monotonous nature of the job, she found solace in browsing various social media platforms. Furthermore, It was during this period that she delved into the world of black soap making and discovering its manifold benefits.

Student to Skincare Mogul: Uzodimma Prisca – Emerging from Adversity: The Genesis of SOMMY NATURALS

Growing up, Prisca wrestled with persistent skin issues, battling unsightly black spots on her legs and hands. Likewise, hyperpigmentation across her face, neck, and chest. Her penchant for natural foods and herbs further stoked her curiosity. However, after watching a handful of instructional videos, she mustered the courage to give soap-making a shot. Venturing into the market, she was fortunate to encounter vendors selling the necessary herbs and raw materials. Additionally, providing assistance in pounding and packaging the soap. As she began using the product, the transformation was undeniable. Her complexion grew notably brighter, and her skin felt remarkably smoother.

Simultaneously, while still employed and earning a salary, Uzodimma found herself enamored with the person she was becoming. This spurred her to contemplate additional avenues for income, particularly upon her return to school. Then, one day, inspiration struck: “What if I produce and sell this soap to others? Would they be interested?” Deciding to be a testament to the product’s efficacy, she resolved not to market a skincare line with results while struggling with her skin.

While scrolling through Instagram, she stumbled upon a paid ad promoting natural aphrodisiacs. Recognizing the potential for a successful venture, especially amongst students and a targeted audience, she promptly made a decision. Accordingly, to incorporate it into her business strategy, all while awaiting the launch of her herbal soap.

Student to Skincare Mogul: Uzodimma Prisca -Diversification: Introducing Body Enhancement Products

Nevertheless, she remained steadfast in her intention to pursue both the aphrodisiac and herbal soap lines. Instead of allocating received funds for personal upkeep, she allocated the towards the purchase of aphrodisiacs. Hence, GoronTula syrup and Sugar lumps – as well as containers for meticulous packaging.

Garnering her marketing skills, She began sharing her products with close friends, classmates, and anyone willing to listen. The response was extraordinary and her first batch sold out, prompting an immediate restock. The triumph left her elated, reveling in her dedication and hard work. This initial endorsement led to a ripple effect, as the satisfied customer and friends became fervent patrons. This venture also marked Prisca’s first delivery outside of Nsukka. a milestone that left her with a sense of accomplishment.

Student to Skincare Mogul: Uzodimma Prisca -The Birth of SOMMY NATURALS: Nature-Based Products

Nonetheless, Prisca decided to diversify her product line by introducing body enhancement products. Simultaneously, she remained committed to her original plan of selling herbal soap. Conducting thorough research and engaging in experiments, she shared her concept with others. The ensuing stream of compliments bolstered her determination in marketing efforts. Thereupon, propelling her into the realm of small business ownership.

Under the brand name SOMMY NATURALS, coined from her name, Somtochukwu, and the natural essence of her products. Consequently, striving for a minimum of 85% natural ingredients. While harboring dreams of expanding, Prisca, embraced a step-by-step approach, cognizant of her dual roles as a student and entrepreneur. Despite this balancing act, her academic performance remained impeccable, marked by consistently high grades. This, however, impacted the pace of her business growth, a realization that did not daunt her. She recognized that success was an arduous process, not an instantaneous achievement.

Juggling Academics and Entrepreneurship: A Student’s Dilemma

In 2022, amid the ASUU strike and loss of her mother, Prisca found herself with an abundance of time, albeit facing hardships. Channeling her energy and resources, she wholeheartedly invested in her business. This saw a pursuit of new contacts, a targeted online advertising campaign, and a strategic rebranding effort. Juggling the imperative to complete her studies and nurture her business, she found herself in a delicate balancing act.

Having graduated, Prisca reflects on the challenges of being a student entrepreneur. Balancing academic pursuits while safeguarding her business demanded relentless effort. The journey was marked by a rollercoaster of triumphs, setbacks, and moments of self-doubt. Yet, amidst it all, she maintained a positive outlook, steadfast in her belief that success is a gradual, purposeful build.

Expanding Horizons: Uzodimma’s Vision for the Future

Financial constraints were a recurring hurdle, persisting even now. Sacrifices, including bouts of hunger, were made to keep the business afloat. Prisca’s aspirations have evolved and she now crafts her products personally. Even so, from soaps to face creams, body oils, and scrubs. Ensuring product safety, she maintains a pristine production environment.

As a recent graduate, she faces new challenges. Determining the optimal location and plotting her next steps demand careful consideration. Yet, Prisca remains undeterred, confident that time will bring clarity. Future plans include trademark registration and securing NAFDAC approval, with dreams of expansive growth. Additionally, she envisions acquiring expertise in crafting natural haircare products. Indeed, be mindful that true success is an unfolding journey.