Shelley Mokoena: A Visionary in Fashion and Interior Design

Imagine a design superhero who effortlessly glides between fashion and interior spaces, armed with nothing but pure creativity and a minimalist vision. Meet Shelley Mokoena, the Johannesburg-born designer who’s turning heads and breaking design boundaries!

From Student to Style Icon

Shelley’s design journey began in the vibrant halls of the University of Johannesburg, where she wasn’t just studying interior design—she was plotting a creative revolution. It was here that she crossed paths with Keneilwe Mothoa, her design soulmate and future business partner.

Prime Obsession: A Fashion Game-Changer

What started as a thrifting passion quickly evolved into Prime Obsession, a fashion brand that’s anything but ordinary. Picture structured silhouettes, monochromatic magic, and an aesthetic so cool it makes minimalism look exciting. Shelley and Keneilwe didn’t just create a brand; they started a style movement.

Breaking Boundaries, One Design at a Time

Shelley Mokoena isn’t content with just one creative playground. While her fashion line turns heads, her interior design work is equally mesmerizing. She approaches spaces like a painter, blending form and function with surgical precision. Clean lines? Check. Sophisticated vibes? Absolutely.

A Design Powerhouse in the Making

Her talent hasn’t gone unnoticed. Collaborations with powerhouse brands like Woolworths and Country Road have catapulted Shelley into the design stratosphere. But she’s not just chasing fame—she’s on a mission to create meaningful, breathtaking designs that tell a story.

More Than Just a Designer

What sets Shelley Mokoena apart isn’t just her keen eye for aesthetics—it’s her relentless passion and ability to reinvent herself. She’s proof that creativity isn’t about following trends; it’s about setting them.

The Social Media Maven

Want a peek into her creative world? Her Instagram is like a design masterclass, offering glimpses of her latest projects and boundless imagination.

The Takeaway

Shelley Mokoena isn’t just a designer. She’s a creative force proving that you can transform entire industries with vision, hard work, and a dash of audacity. From fashion runways to interior spaces, she’s showing the world that design is an art form—and she’s its most exciting artist.