{"id":8645,"date":"2024-12-06T11:27:16","date_gmt":"2024-12-06T10:27:16","guid":{"rendered":"https:\/\/thestudententrepreneur.org\/?p=8645"},"modified":"2024-12-06T11:37:51","modified_gmt":"2024-12-06T10:37:51","slug":"dan-lakes-mission-to-transform-notonthehighstreet-com","status":"publish","type":"post","link":"https:\/\/thestudententrepreneur.org\/?p=8645","title":{"rendered":"Dan Lake’s Mission to Transform Notonthehighstreet.com"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"Dan\t\t\t\t\t\t\t\t\t\t\t
<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The NOTHS Tech Revolution Begins<\/h3>

Notonthehighstreet.com (NOTHS) has become a household name for unique, small-business<\/a>-driven products. But, according to its vice president of technology, Dan Lake, the company\u2019s back-end systems have long been left in the shadows.<\/p>

With a mission to modernize these systems, Dan Lake is flipping the script, bringing much-needed balance to front- and back-end operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Why Dan Lake Sees Both Sides<\/h3>

Since joining NOTHS two years ago, Dan Lake has championed a dual-customer approach. This means considering not only the consumers shopping online but also the small businesses that power the marketplace.<\/p>

\u201cIt\u2019s about going back to what the company was about\u2014shouting about and supporting small businesses in the UK,\u201d Lake says.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

From Gymshark to NOTHS: Dan Lake\u2019s Big Shift<\/h3>

Before joining NOTHS, Dan Lake held a senior role at Gymshark, a billion-pound fitness retailer. At Gymshark, his focus was building in-house tech. Now, he\u2019s taking the opposite approach at NOTHS by embracing partnerships and external solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Deliveroo Collaboration: A Test Run<\/h3>

NOTHS recently partnered with Deliveroo to offer rapid delivery of unique gifts. Though not yet integrated with NOTHS tech, the collaboration serves as a test bed for potential investments.<\/p>

\u201cIf this scales across the UK, tech investment will follow,\u201d says Lake.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Building a Future for NOTHS<\/h3>

Under Dan Lake\u2019s guidance, NOTHS has already made strides. By adopting external tools like Talon One for promotions and using Google Vertex AI for product search, the company is cutting unnecessary in-house builds.<\/p>

As Lake puts it, \u201cWe\u2019re not a tier-one tech company, so we\u2019re focusing on what really matters.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Small Steps, Big Impact<\/h3>

NOTHS may not have a limitless budget, but its strategic approach to technology<\/a> is paving the way for growth. With better systems in place, the marketplace can continue supporting its community of small businesses while delighting shoppers.<\/p>

Dan Lake\u2019s journey with NOTHS proves that sometimes, the biggest changes start behind the scenes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The NOTHS Tech Revolution Begins Notonthehighstreet.com (NOTHS) has become a household name for unique, small-business-driven…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-8645","post","type-post","status-publish","format-standard","hentry","category-tech-zone"],"aioseo_notices":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"\nDan Lake's Mission to Transform Notonthehighstreet.com -<\/title>\n<meta name=\"description\" content=\"Discover how Dan Lake is modernizing Notonthehighstreet.com, balancing tech innovation with support for small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestudententrepreneur.org\/?p=8645\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dan Lake's Mission to Transform Notonthehighstreet.com -\" \/>\n<meta property=\"og:description\" content=\"Discover how Dan Lake is modernizing Notonthehighstreet.com, balancing tech innovation with support for small businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestudententrepreneur.org\/?p=8645\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-06T10:27:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-06T10:37:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/2024\/12\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4-1024x1024.jpg\" \/>\n<meta name=\"author\" content=\"Chioma Akahieobi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chioma Akahieobi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645\"},\"author\":{\"name\":\"Chioma Akahieobi\",\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/#\\\/schema\\\/person\\\/2c025d3557becf6f0da8671ce02c2b83\"},\"headline\":\"Dan Lake’s Mission to Transform Notonthehighstreet.com\",\"datePublished\":\"2024-12-06T10:27:16+00:00\",\"dateModified\":\"2024-12-06T10:37:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645\"},\"wordCount\":336,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thestudententrepreneur.org\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4-1024x1024.jpg\",\"articleSection\":[\"Tech Zone\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645\",\"url\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645\",\"name\":\"Dan Lake's Mission to Transform Notonthehighstreet.com -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thestudententrepreneur.org\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4-1024x1024.jpg\",\"datePublished\":\"2024-12-06T10:27:16+00:00\",\"dateModified\":\"2024-12-06T10:37:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/#\\\/schema\\\/person\\\/2c025d3557becf6f0da8671ce02c2b83\"},\"description\":\"Discover how Dan Lake is modernizing Notonthehighstreet.com, balancing tech innovation with support for small businesses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645#primaryimage\",\"url\":\"https:\\\/\\\/thestudententrepreneur.org\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4.jpg\",\"contentUrl\":\"https:\\\/\\\/thestudententrepreneur.org\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4.jpg\",\"width\":2048,\"height\":2048,\"caption\":\"Dan Lake's Mission to Transform Notonthehighstreet.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?p=8645#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thestudententrepreneur.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dan Lake’s Mission to Transform Notonthehighstreet.com\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/#website\",\"url\":\"https:\\\/\\\/thestudententrepreneur.org\\\/\",\"name\":\"\",\"description\":\"inspiring you to become who you know you can be\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thestudententrepreneur.org\\\/#\\\/schema\\\/person\\\/2c025d3557becf6f0da8671ce02c2b83\",\"name\":\"Chioma Akahieobi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cf174017200fa58fa9ba9c9649c7b5bdb4450af65a444d4f997ee86cff4215d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cf174017200fa58fa9ba9c9649c7b5bdb4450af65a444d4f997ee86cff4215d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5cf174017200fa58fa9ba9c9649c7b5bdb4450af65a444d4f997ee86cff4215d?s=96&d=mm&r=g\",\"caption\":\"Chioma Akahieobi\"},\"url\":\"https:\\\/\\\/thestudententrepreneur.org\\\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dan Lake's Mission to Transform Notonthehighstreet.com -","description":"Discover how Dan Lake is modernizing Notonthehighstreet.com, balancing tech innovation with support for small businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thestudententrepreneur.org\/?p=8645","og_locale":"en_US","og_type":"article","og_title":"Dan Lake's Mission to Transform Notonthehighstreet.com -","og_description":"Discover how Dan Lake is modernizing Notonthehighstreet.com, balancing tech innovation with support for small businesses.","og_url":"https:\/\/thestudententrepreneur.org\/?p=8645","article_published_time":"2024-12-06T10:27:16+00:00","article_modified_time":"2024-12-06T10:37:51+00:00","og_image":[{"url":"https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/2024\/12\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4-1024x1024.jpg","type":"","width":"","height":""}],"author":"Chioma Akahieobi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chioma Akahieobi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thestudententrepreneur.org\/?p=8645#article","isPartOf":{"@id":"https:\/\/thestudententrepreneur.org\/?p=8645"},"author":{"name":"Chioma Akahieobi","@id":"https:\/\/thestudententrepreneur.org\/#\/schema\/person\/2c025d3557becf6f0da8671ce02c2b83"},"headline":"Dan Lake’s Mission to Transform Notonthehighstreet.com","datePublished":"2024-12-06T10:27:16+00:00","dateModified":"2024-12-06T10:37:51+00:00","mainEntityOfPage":{"@id":"https:\/\/thestudententrepreneur.org\/?p=8645"},"wordCount":336,"commentCount":0,"image":{"@id":"https:\/\/thestudententrepreneur.org\/?p=8645#primaryimage"},"thumbnailUrl":"https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/2024\/12\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4-1024x1024.jpg","articleSection":["Tech Zone"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thestudententrepreneur.org\/?p=8645#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thestudententrepreneur.org\/?p=8645","url":"https:\/\/thestudententrepreneur.org\/?p=8645","name":"Dan Lake's Mission to Transform Notonthehighstreet.com -","isPartOf":{"@id":"https:\/\/thestudententrepreneur.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thestudententrepreneur.org\/?p=8645#primaryimage"},"image":{"@id":"https:\/\/thestudententrepreneur.org\/?p=8645#primaryimage"},"thumbnailUrl":"https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/2024\/12\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4-1024x1024.jpg","datePublished":"2024-12-06T10:27:16+00:00","dateModified":"2024-12-06T10:37:51+00:00","author":{"@id":"https:\/\/thestudententrepreneur.org\/#\/schema\/person\/2c025d3557becf6f0da8671ce02c2b83"},"description":"Discover how Dan Lake is modernizing Notonthehighstreet.com, balancing tech innovation with support for small businesses.","breadcrumb":{"@id":"https:\/\/thestudententrepreneur.org\/?p=8645#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thestudententrepreneur.org\/?p=8645"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thestudententrepreneur.org\/?p=8645#primaryimage","url":"https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/2024\/12\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4.jpg","contentUrl":"https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/2024\/12\/Gemini_Generated_Image_r1i4mrr1i4mrr1i4.jpg","width":2048,"height":2048,"caption":"Dan Lake's Mission to Transform Notonthehighstreet.com"},{"@type":"BreadcrumbList","@id":"https:\/\/thestudententrepreneur.org\/?p=8645#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thestudententrepreneur.org\/"},{"@type":"ListItem","position":2,"name":"Dan Lake’s Mission to Transform Notonthehighstreet.com"}]},{"@type":"WebSite","@id":"https:\/\/thestudententrepreneur.org\/#website","url":"https:\/\/thestudententrepreneur.org\/","name":"","description":"inspiring you to become who you know you can be","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thestudententrepreneur.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thestudententrepreneur.org\/#\/schema\/person\/2c025d3557becf6f0da8671ce02c2b83","name":"Chioma Akahieobi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5cf174017200fa58fa9ba9c9649c7b5bdb4450af65a444d4f997ee86cff4215d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5cf174017200fa58fa9ba9c9649c7b5bdb4450af65a444d4f997ee86cff4215d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5cf174017200fa58fa9ba9c9649c7b5bdb4450af65a444d4f997ee86cff4215d?s=96&d=mm&r=g","caption":"Chioma Akahieobi"},"url":"https:\/\/thestudententrepreneur.org\/?author=5"}]}},"featured_image_urls":{"full":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder.png",1920,1080,false],"thumbnail":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-150x150.png",150,150,true],"medium":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-300x169.png",300,169,true],"medium_large":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-768x432.png",640,360,true],"large":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-1024x576.png",640,360,true],"1536x1536":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-1536x864.png",1536,864,true],"2048x2048":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder.png",1920,1080,false],"covernews-featured":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-1024x576.png",1024,576,true],"covernews-medium":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-540x340.png",540,340,true],"menu-24x24":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-24x14.png",24,14,true],"menu-36x36":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-36x20.png",36,20,true],"menu-48x48":["https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/nc-efi-placeholder-48x27.png",48,27,true]},"author_info":{"display_name":"Chioma Akahieobi","author_link":"https:\/\/thestudententrepreneur.org\/?author=5"},"category_info":"<a href=\"https:\/\/thestudententrepreneur.org\/?cat=24\" rel=\"category\">Tech Zone<\/a>","tag_info":"Tech Zone","comment_count":"0","_links":{"self":[{"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=\/wp\/v2\/posts\/8645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8645"}],"version-history":[{"count":4,"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=\/wp\/v2\/posts\/8645\/revisions"}],"predecessor-version":[{"id":8650,"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=\/wp\/v2\/posts\/8645\/revisions\/8650"}],"wp:attachment":[{"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestudententrepreneur.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}