{"id":3111,"date":"2023-11-13T10:16:28","date_gmt":"2023-11-13T09:16:28","guid":{"rendered":"https:\/\/thestudententrepreneur.org\/?p=3111"},"modified":"2023-11-13T11:09:55","modified_gmt":"2023-11-13T10:09:55","slug":"orakwue-kosiso-the-journey-of-korak-brand","status":"publish","type":"post","link":"https:\/\/thestudententrepreneur.org\/?p=3111","title":{"rendered":"Orakwue Kosiso: The Journey of KORAK BRAND"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3111\" class=\"elementor elementor-3111\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94618e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94618e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-978b0e1\" data-id=\"978b0e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-43e9962\" data-id=\"43e9962\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a555ddf elementor-widget elementor-widget-text-editor\" data-id=\"a555ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-11\"><div class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\"><div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\"><div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full gap-3 gizmo:gap-0\"><div class=\"min-h-[20px] text-message peer flex flex-col items-start gap-3 whitespace-pre-wrap break-words peer-[.text-message]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"cfe0d47d-3eb3-4bd0-817f-02276039aadd\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Orakwue Kosiso: The Journey of KORAK BRAND. Orakwue Kosiso is a Mass Communication graduate from the University of Nigeria, Nsukka. She, therefore, embarked on a business venture in October 2019 during her third year of studies.<\/p><h3><strong>Triumph Amidst Uncertainty: From Modest Beginnings to Rapid Success<\/strong><\/h3><p>Further teaming up with a friend, they cautiously began selling pair necklaces tailored for couples, best friends, or siblings. The initial dozen pairs sold out remarkably within two months. Consequently, eager to expand, Kosiso delved into online research, discovering and successfully selling bralettes for ladies.<\/p><p>Unfortunately, the onset of the COVID-19 pandemic momentarily halted operations. Subsequently, post-COVID, Kosiso independently revived the business, incorporating shorts, playsuits\/rompers. Furthermore, managing the venture alone presented challenges, met with uncertainties and self-doubt. Besides, despite skeptics, support from friends and family fueled the business&#8217;s success.<\/p><p>Formalizing the <a href=\"https:\/\/www.citypeopleonline.com\/how-city-people-honoured-42-young-entrepreneurs-in-ibadan\/\">enterprise<\/a> as &#8216;KORAK BRAND,&#8217; named after Kosiso&#8217;s surname and the initial &#8216;K,&#8217; an Instagram page was established. Hence, significantly boosting visibility. The business not only complemented academic pursuits but also provided financial support, expanding Kosiso&#8217;s business acumen.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7bc7d4e\" data-id=\"7bc7d4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27d28b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27d28b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48e7745\" data-id=\"48e7745\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0da90d5 elementor-widget elementor-widget-image\" data-id=\"0da90d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"640\" height=\"951\" src=\"https:\/\/thestudententrepreneur.org\/wp-content\/uploads\/2023\/11\/Orakwue-Kosiso-The-Journey-of-KORAK-BRAND-1-689x1024.jpg\" class=\"attachment-large size-large wp-image-3115\" alt=\"Orakwue Kosiso: The Journey of KORAK BRAND\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c22e3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c22e3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-fab189b\" data-id=\"fab189b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a1a3e14\" data-id=\"a1a3e14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f2e361 elementor-widget elementor-widget-text-editor\" data-id=\"0f2e361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Orakwue Kosiso: The Journey of KORAK BRAND &#8211;<strong>Reviving and Thriving Post-COVID<\/strong><\/h3><p>Moreover, thriving for a year and eight months, KORAK BRAND faced challenges after my completing studies in 2022. Even so, the shift away from the university environment affected the student-centric clientele. Therefore, coupled with delivery expenses and economic inflation, prompted a temporary closure.<\/p><p>Though undeterred, Kosiso remains hopeful, drawing on the resilience and knowledge gained whilst striving to achieve more. More so, the strategy and aspiration is to resurrect the KORAK BRAND when the opportunity and circumstance spring forth itself. Subsequently, showcasing the <a href=\"https:\/\/thestudententrepreneur.org\/?p=2905\">entrepreneurial<\/a> spirit forged through this transformative journey. Orakwue Kosiso: The Journey of KORAK BRAND hasn&#8217;t ended but just begun.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-87557e7\" data-id=\"87557e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Orakwue Kosiso: The Journey of KORAK BRAND. Orakwue Kosiso is a Mass Communication graduate from&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-3111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-student-entrepreneurs"],"aioseo_notices":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orakwue Kosiso: The Journey of KORAK BRAND. 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